Transform Your Website into a Lead Generation Dynamo with These Proven Strategies

Here are a few ways to optimize your website to convert the people who land on it into leads:

Curate valuable, SEO-friendly content on your site that informs site visitors, speaks to their challenges and goals, and garners their interest in your products and services.

Offer free, “gated” content in the form of a lead magnet, such as an ebook, video tutorial, report, quiz, or a product trial that visitors can access once they subscribe via email.

Minimize the steps site visitors have to take action on a webpage to subscribe via email or make a purchase.

Add call-to-action buttons, such as “Sign up to join our next webinar” or “Download our ebook to get our best hacks,” to every section to encourage site visitors to take action.

Create intake forms that collect the name and email address of new contacts. Limiting forms to these two pieces of information may encourage more people to sign up. 

Asking for more detailed information may dissuade less enthusiastic leads. People who are willing to input more information will be furnishing you with valuable insights that you can use to enhance your marketing campaigns.