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| Photo Credit: openvine.com |
Targeting your business to reach a wider range and create more awareness/visibility is very important in this jet age and technology era. Your business can be a big one but if there is no visibility its same as dead . This article might help you because we will be focusing on how you can target audience and increase your business visibility online.
We will begin by knowing what INTERNET MARKETING is all about,
Internet marketing also known as e-marketing, web
marketing or digital marketing) is an all-inclusive term for marketing products
and/or services online. Though internet marketing means different things to
different people.
The sole aim
and obvious purpose of internet marketing is to sell goods, services or
advertising over the internet, a company may be marketing online to communicate
a message about itself or to conduct research.
Online
marketing can be a very effective way to identify a target market or discover a marketing segments wants and needs.
Essentially,
though, internet marketing refers to the strategies that are used to market a
product or service online, including:-
- Website design strategies
- Search engine optimization and search engine submission
- Online promotions
- Reciprocal linking
- Email marketing
- Social media
- Blog
- Pay-per-click advertising
- Article marketing
- Affiliate marketing
- Video/Podcasting
If you are
not using internet marketing to market your business you should be. An online
presence is crucial to helping potential clients and customers find your
business – even if your business is small and local.
Online is where the
eyeballs are so that’s where your business needs to be.
Basically
for this course we will discuss basically on how to market products and
services online using the above mentioned strategies.
Since all we
are doing is online, we have to understand the internet well to excel in this
course.
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