Samsung Electronics West Africa’s commitment to producing innovative, life-changing products
and services will be on display in its new campaign tagged, “Open Your Mind.”
The company stated that the campaign will demonstrate it’s commitment to innovation, quality and service to its consumers. The
campaign will also serve as a reminder to consumers of Samsung’s unflinching support in
the provision of world class devices that would help them in realizing their dreams and potentials.
Emmanouil Revmatas, Director and Business Leader, Information Mobile and Technology, Samsung Electronics West Africa, said that as
the market leader in smart devices and solutions, “Samsung will continue to bridge consumer expectations of what a premium
mobile experience should feel like with a readiness to delivering the best-in-class solutions that combine the strengths of Samsung’s mobile innovations.”
The “Open Your Mind” campaign will feature celebrities such as popular Nollywood actresses, Joke Silva and Funke Akindele, radio personality,
Tolu Oniru Demuren popularly known as Toolz; comedian, Ali Baba and a host of others. In the course of the campaign, Nigerians will be availed of the opportunity to know and understand the inspiration, dreams and the place of innovation in the accomplishments of the respective careers of the celebrities.
These celebrities inspire people every day and innovation is at the heart of what they do to remain engaging and inspirational to their
teeming fans. This is similar to the nexus that exists between Samsung and its consumers.
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